We now live in a digital age, where the new generation of marketing professionals within a company embrace social tools. It has taken some coaxing, but the older generation sees the benefit too. They just don’t feel like dealing with social media and all the bells and whistles attached to it. That is fair. However, it is vital that someone on the tile team is addressing social media accounts and content. Social media is another avenue of communication, one which more and more customers are visiting before stepping foot in a showroom. People want to see their options. More than likely, they are going to gather online intel on our business and inventory before they speak with someone directly.
Therefore it is extremely important to be a part of the conversation with impactful, visual, socially welcoming posts.
Rule 1: You need to be very, very visual.
People want to see what product you have. They want a clear, concise picture of it, as well as what it is capable of doing for a room’s finished look. Provide both of these to clients, and they will address you with questions when they are already very interested in the product. They’ve seen it in multiple settings. They like it, so give them additional info while they’re well on their way within the sales pipeline.
Rule 2: Feature new products and talk about your industry and trends
The word new gets people excited. So feature what is new! What makes is great? Is it a new manufacturer? New line? Different type of medium? Create promotional teasers to introduce new lines and create interest in your online community.
Rule 3: Don’t just talk about yourself.
Promote contractors, engage with manufacturers, share other’s content. Don’t be afraid to share subject matter outside of your industry that still ties into your location or the causes you support. Did you install tile for a local eatery? Create content that will highlight both the project and the businesses involved to heighten visibility. For instance, Shop Dog Rue makes a lot of appearances on our Instagram, as well as the occasional recipe we whip up for our customers!
Ever hear of Houzz? It is like Pinterest but strictly for home/home design interest. Check out our page here!